Every culture has had them. From the campfire to the cinema we keep telling them.
Stories are made of experiences we infuse with values and meaning. We tell them to understand. And to be understood. How are your clients or customers experiencing you? And what meaning are they making of it?
It intersects with the stories and values of your target audience. The more meaningful your offering in the midst of their personal narrative, the better chance you have of capturing their business. What’s your story? Let’s find it together.
What are your values? And what makes you The Most Valuable to your particular audience?
Janine Anderson is a dynamic, collaborative Communications and Marketing Expert who combines her experience with media, communications, acting, and psychology to feel the pulse of a particular target and help brands tell their stories in the most meaningful way.
She has over 13 years of strategic marketing and communications experience producing engaging and successful deliverables for marketing, advertising, branding, non-profit development, live events, social media, video and the web.
Janine has a BA in English and Journalism from Texas A&M University and an MA in Counseling Psychology from Westminster Seminary.
She lives and works in the Greater Philadelphia Area.
Oh, and she is owned by her adorable sidekick, Cooper Pug.